If your presence at some social venue is predictable, you run the risk of making yourself into a commodity. People notice the new and surprising more than the mundane and steady. People tend to value change more than what is already is known. If you are a regular at a venue, then you must bring something new and valuable to the venue every week. It is easier to change venues frequently. This way your presence doesn’t become trite and mundane. It’s good when people miss you; that’s why you leave social gatherings before people are ready for you to leave. In the same way, you avoid letting your presence at a social venue become a commodity. Preserve the value of your presence. You want people to ask you where you have been rather than if you are a regular. Give people the gift of your absence. Celebrities make their presence valuable by appearing only occasionally where they can be seen.